The Company’s Global CEO, Gilberto Tomazoni, participated in ‘Why Land Matters’ panel at the World Economic Forum to discuss strategies to promote more sustainable land use.

Alongside representatives of the government, the third sector and financial institutions, Gilberto Tomazoni, Global CEO of JBS argued that the way to reduce greenhouse gas emissions in order to curb global warming and expand food production is to offer technical and financial support to rural producers, particularly small ones.

“We need to focus on supporting farmers, with knowledge sharing and access to capital to make the transition towards more sustainable production. This way, they will be able to produce more, and be more efficient, while applying existing technology,” said Tomazoni during the panel. The panel also included Jennifer Morris, CEO of The Nature Conservancy, Stefaan Decraene, Managing Chairman of the Rabobank Group, Maria Susana Muhamad, Minister of Environment and Sustainable Development of Colombia, and Jack Hurd, Executive Director of the Tropical Forest Alliance. The session was chaired by Jamie Heller, business editor of The Wall Street Journal.

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