JBS’s Commercial Director of Prepared Foods Jeff Nascimento made his BBC radio debut in April. He took to the BBC Radio Coventry and Warwickshire airwaves appearing on the daily voyage of discovery show ‘Vicapedia’ show where listeners ask all kinds of weird and wonderful questions, that are often not googleable.

Corned beef fan and host Vic Minett asked why corned beef tins are shaped the way that they are and are not the same as other tins, the producers looked no further than JBS.

Listen to find out more including:

• That the cans were originally produced for the military and more could be shipped in this shaped can
• It was designed to help the meat slide out of the tin more easily
• The key on the side of the can helps shape the perfect block of meat

BBC Radio Coventry and Warwickshire, The Vic Minett Show weekdays 10am until 2pm.